If the First Golden Age of Blogging saw the blog as a public amplifier of creative, intellectual talent ensconced in professional careers, today we are living through a Second Golden Age of Blogging, where the blog is now a vehicle for starting and exiting careers. Starting a career might mean building an audience that later becomes a customer-base for some kind of independent entrepreneurship, or it might mean winning the attention and interest of employers in a target industry. Exiting a career might mean blogging pseudonymously (exiting careerist constraints), to make intellectual progress and impact for its own sake. Or exiting could mean building a bridge into a new, different career track. This blog is certainly one example, but I’m not just generalizing from my own experience. There are countless examples of individuals who have successfully navigated all of these pathways, in recent years, with their personal blog as a primary source of leverage. In fact, there are so many examples that no individual case seems interesting enough to be newsworthy. Blogging isn’t dead, it’s so alive that it’s imperceptible.
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