Celtics/Lakers: Best of Enemies

I’m enjoying this series on Watch ESPN. I love most of ESPN’s 30 for 30 documentaries. I love sports docos in general.

The 1960s Celtics were probably the greatest team ever but they couldn’t draw fans while Boston’s last-placed hockey team routinely sold out. So the Celtics did a survey of Bostonians on what they could do to raise attendance. “Not so many black guys,” they were told. When whites dominated the team in the 1970s, the fans poured in.

About Luke Ford

I've written five books (see Amazon.com). My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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