I’m enjoying this series on Watch ESPN. I love most of ESPN’s 30 for 30 documentaries. I love sports docos in general.
The 1960s Celtics were probably the greatest team ever but they couldn’t draw fans while Boston’s last-placed hockey team routinely sold out. So the Celtics did a survey of Bostonians on what they could do to raise attendance. “Not so many black guys,” they were told. When whites dominated the team in the 1970s, the fans poured in.