The Underground Neo-Nazi Promo Campaign Behind Adult Swim’s Alt-Right Comedy Show

Joe Bernstein writes:

World Peace is far from a typical television show. As BuzzFeed News reported last month, the members of Million Dollar Extreme (MDE), the sketch comedy troupe who created the show, are the preferred court jesters of the alt-right, the pro-Trump online movement that prizes offensive speech, believes white people in America are imperiled, and churns out memes at a metastatic pace. The alt-right is a leaderless movement that resists easy characterization; in fact, that is one of its defense mechanisms. Weev described even a sympathetic report by Breitbart on the alt-right as “The tireless attempts of you Jews to smear us decent Nazis.” But his preoccupation with white identity and white nationhood, his adoption of hate speech as a principle, and his commitment to trolling make him an important figure within the movement regardless of his public statements.
Indeed, while Samiz.dat may have read simply as terrifying speculative fiction to the passersby who discovered it, the document is full of in-jokes that would only make sense to committed members of the alt-right.
Tyler, the mass murderer, is a reference to a character created by MDE frontman Sam Hyde. In the story printouts, Tyler commands his victims to post to social media blaming Hyde for the shooting; that’s a reference to a series of hoaxes in which members of 4chan publicly named Hyde as the perpetrator of a series of real mass shootings. And Tyler’s last words, “Jews rock!”, are the name of a skit in a recent episode of World Peace.