Twitter is popular because it is easy. It is easy to setup, easy to copy-paste links into, and easy to write 140 character bits. But, having your own blog remains the strongest platform if you’re serious about sharing ideas and having a continued dialog with the world. Blogging is the antithesis of easy, however it is far more rewarding.
I’m not saying Twitter isn’t a useful and interesting service, because it certainly is. But it does not negate the real opportunity that is actually made more useful by the popularity of microblogging: having your own blog.
Are you just using Twitter but not blogging? You’re missing out. Here’s why you should make a blog your home base and consider Twitter an outpost:
1. Blogging demonstrates true commitment and passion to your industry that you really can’t fake long-term. Most won’t be able to sustain it over long periods of time with frequency, but those who do so are rewarded in spades and stand out from the crowd.
2. Old articles are valuable and still read years later, given infinite life by the engines. Old Tweets live in archive purgatory where a majority will never be seen again.