A revealing look into Donald Trump’s unofficial Internet campaign

From Washington Post July 18, 2016:

At this time last year, Bill Mitchell had 149 Twitter followers and “nothing particularly interesting to say.” He is now, per a recent MIT Media Lab study, the single most influential private person tweeting about the campaigns.

“I feel like I’m part of something historic,” Mitchell said from his home in Charlotte, N.C., where he currently tweets about Trump an average of 73 times per day. “I think historians will look back on this election in 30 or 40 years and see it as the moment when America stepped back from the brink. I’m proud to be a part of that.”

Mitchell, 56, has always been interested in politics: He describes himself as a “lifelong conservative” who has gotten in yelling matches with TV news. But he was never moved to actually participate until Trump entered the Republican race last June.

Mitchell liked the idea of a businessman as commander-in-chief. (He’s personally worked in executive recruitment for the past 30 years.) He also saw a gap in mainstream Trump coverage: No one, Mitchell believed, was doing a particularly knockout job explaining complex concepts to the political newcomers who had embraced Trump. And while the “highly paid punditry” predicted Trump’s downfall on the daily, Mitchell thought they had it wrong.

So he started tweeting: news articles from his favorite sources (Breitbart, Gateway Pundit, Conservative Treehouse, DC Whispers and Truthfeed), pithy commentaries, bite-sized political analyses. During the height of the primary season, Mitchell’s account saw 25,000 retweets per day and reached 60 million people per month.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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