Neo-reaction thinker Henry Dampier says:
The Alternative Right really derives from Richard Spencer and his organization. I’ve become a bigger believer in the impact of individuals, so I’m going to focus on the individual there. Spencer wanted to come up with a new brand of right-wing thought that was more connected to the European zeitgeist. I imagine that he had been disheartened by what had happened to the American Conservative, which began as Pat Buchanan’s organ to float an alternative to George W. Bush’s compassionate invade-the-world invite-the-world conservativism.
Spencer attempted to abandon the Alternative Right term when he renamed his website to Radix and redirected his domain. Then, it took a life of its own. He seemed to want to promote a term, ‘identitarianism,’ that has never really caught on all that well. Identitarianism is a higher brow white nationalism that tries to shun Cletus the stereotypical ex-con white nationalist without overtly shunning Cletus and telling them that he is not wanted at the party…
So you get a few types of people who write for this kind of fringe audience:
Bright and interesting writers who contribute fascinating work until they burn out and move on to other projects, like Moldbug.
Attention whores who will do anything for a ‘fav’
People who try really, really, really hard to make it a full time job when the audience won’t support it, which makes everything they do seem cloying and grasping as they lurch from personal disaster to disaster. “Please like and subscribe!”
A small number of professionals like Vox Day who, through superhuman work ethic, actually make it work
