Jay Rosen writes in the Washington Post:
I know what you’re thinking, journalists: “What do you want us to do? Stop covering a major party candidate for president? That would be irresponsible.” True. But this reaction short-circuits intelligent debate. Beneath every common practice in election coverage there are premises about how candidates will behave. I want you to ask: Do these still apply? Trump isn’t behaving like a normal candidate; he’s acting like an unbound one. In response, journalists have to become less predictable themselves. They have to come up with novel responses. They have to do things they have never done. They may even have to shock us.
They may need to collaborate across news brands in ways they have never known. They may have to call Trump out with a forcefulness unseen before. They may have to risk the breakdown of decorum in interviews and endure excruciating awkwardness. Hardest of all, they will have to explain to the public that Trump is a special case, and the normal rules do not apply.