People Don’t Appreciate Things They Don’t Pay For

Dennis Prager learned a life lesson when he gave away copies of his book to camp counselors at Brandeis-Bardin.

On his radio show March 15, 2010, Dennis recalled: “I learned this when I was 27 years of age… I had just published my first book. Out of idealism. I was brought out to California to direct an institute. It had a summer camp as one of its many many ventures. I spoke to the counselors of the summer camp and out of sheer idealism and out of my own money, authors don’t get any more than a handful of books for free, people don’t know that, they always ask authors for books, but the author has to buy it from the publisher, but out of my own money, I brought in a box of my books, hardcover, and I gave each counselor at this camp of which I was the director of the whole institute, a part of which the camp was, a copy of the book. By the tenth person, I realized what a terrible mistake I had made. I knew not one of them was going to read it and that none of them treasured it. Had I charged one dollar for the book, they would’ve appreciated it.”