The data show that race is less important to white Americans’ sense of self than to nonwhites — more white people say being white is not at all important to their identity relative to the numbers who say so in other groups. But Mr. Trump’s continued efforts to remind white Americans of their group status may increase the number of white people who think of themselves through a racial lens. It is one of the ways that his campaign and presidency may reshape public opinion and politics.
He is capitalizing both on an existing sense of threat among white voters and the opportunity to shape the way whites — because of their group membership — think of themselves.
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