{"id":97428,"date":"2016-05-26T19:01:15","date_gmt":"2016-05-27T03:01:15","guid":{"rendered":"http:\/\/www.lukeford.net\/blog\/?p=97428"},"modified":"2016-05-27T10:06:59","modified_gmt":"2016-05-27T18:06:59","slug":"the-chinese-approach-to-blacks","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=97428","title":{"rendered":"The Chinese Approach To Blacks"},"content":{"rendered":"<p>Chinese detergent brand Qiaobi (\u4fcf\u6bd4) ad:<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Xq-I0JRhvt4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><A HREF=\"http:\/\/www.latimes.com\/world\/la-fg-china-detergent-ad-20160527-snap-story.html\">Los Angeles Times<\/a>: <\/p>\n<p>The ad spread on social media in China and abroad this week, sparking an online conversation about whether the largely homogenous country \u2014 92% of its population is ethnic Han \u2014 does indeed have a racism problem. (China is officially home to 55 ethnic minority groups, but most are visibly indistinguishable from the Han.)<\/p>\n<p>&#8230;The commercial is clearly derived from a 9-year-old Italian laundry detergent ad, in which a woman throws a hirsute Caucasian into a washing machine and he emerges as a strapping black man. \u201cColored is better,\u201d runs that commercial\u2019s slogan. (Even the background music for the two commercials \u2014 a bouncy accordion tune \u2014 is the same).<\/p>\n<p>Many people in China perceive white skin as a standard of beauty; they equate dark skin with farmers and laborers, a sign of spending too much time in the sun. Stereotypes about black people remain widespread, perhaps the result of crass media portrayals. (Black communities in China are few and far between).<\/p>\n<p>\u201cWhite Americans face no barriers to claiming their nationality, but blacks are often assumed to hail from Africa, a place thought more backwards and poorer than China, more than likely receiving Chinese government economic aid in the form of loans and infrastructure projects,\u201d wrote Marketus Presswood, a black American who has lived in China, in a 2013 essay for the Atlantic. \u201cThis leads to either resentment or denigration on the part of some Chinese.\u201d<\/p>\n<p>Many Weibo users, upon seeing the commercial, wondered what all the fuss was about. <\/p>\n<p>\u201cActually it\u2019s racist to take skin color into account,\u201d wrote one. \u201cA non-racist person would only take it as a joke, just like black and white T-shirts having the same price.\u201d<\/p>\n<p>\u201cOnly white people can be racists, because Asians never enslaved blacks,\u201d wrote another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese detergent brand Qiaobi (\u4fcf\u6bd4) ad: Los Angeles Times: The ad spread on social media in China and abroad this week, sparking an online conversation about whether the largely homogenous country \u2014 92% of its population is ethnic Han \u2014 &hellip; <a href=\"https:\/\/lukeford.net\/blog\/?p=97428\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4708],"tags":[],"class_list":["post-97428","post","type-post","status-publish","format-standard","hentry","category-china"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/97428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97428"}],"version-history":[{"count":5,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/97428\/revisions"}],"predecessor-version":[{"id":97442,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/97428\/revisions\/97442"}],"wp:attachment":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}