{"id":922,"date":"2007-10-08T12:03:39","date_gmt":"2007-10-08T18:51:39","guid":{"rendered":"http:\/\/lukeford.net\/blog\/?p=922"},"modified":"2007-10-08T12:03:39","modified_gmt":"2007-10-08T18:51:39","slug":"pay-the-talent-sorry-suckas-thats-not-the-huffpo-financial-model","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=922","title":{"rendered":"Pay the Talent? Sorry, Suckas, That’s Not the HuffPo Financial Model"},"content":{"rendered":"

Simon Dumenco writes<\/a>:<\/p>\n

\n

It wouldn’t have cost Lerer anything to make some vague utterances about "eventual" profit sharing or stock options or page-view bonuses or some such. Instead, in a moment of delusional grandeur, he chose to announce that his and Arianna’s celebrity-blogger serfs will always plow for free — in exchange for not even for a bit of gristle and cold porridge, but for the PR! <\/p>\n

Excuse me?!? First of all, arguably, it’s the other way around: Despite Arianna’s cable-news omnipresence, it’s the excellent work of such regular bloggers as Harry Shearer, Nora Ephron and Bill Maher that gave HuffPo visibility, promotion and distribution. They<\/em> lent their<\/em> credibility and influence — and their built-in audiences (Shearer with his radio show, Maher with his "Real Time" on HBO, Ephron with the fans of her books and movies) — to Arianna and Ken. And for what? Bupkis now — and bupkis forever! (Suckas!) <\/p>\n

Second, the vast majority of the Huffington Post’s bloggers get virtually no significant visibility, promotion or distribution simply because there are so damn many of them — 1,800 at last count, which means that unless you’re one of Arianna’s favorites (and\/or a scoop-slinging insider), you’re probably rarely going to get on the home page — and if you do, only fleetingly. <\/p>\n

Third, the Huffington Post actually does pay some of its bloggers — the ones it has on staff, such as "Eat the Press" media editor\/blogger Rachel Sklar — so the financial model is, well, what then? Pay some of the bloggers some of the time?<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Simon Dumenco writes: It wouldn’t have cost Lerer anything to make some vague utterances about "eventual" profit sharing or stock options or page-view bonuses or some such. Instead, in a moment of delusional grandeur, he chose to announce that his … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-922","post","type-post","status-publish","format-standard","hentry","category-blogging"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=922"}],"version-history":[{"count":0,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/922\/revisions"}],"wp:attachment":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}