{"id":87408,"date":"2016-02-07T11:35:01","date_gmt":"2016-02-07T19:35:01","guid":{"rendered":"http:\/\/www.lukeford.net\/blog\/?p=87408"},"modified":"2016-02-07T11:35:01","modified_gmt":"2016-02-07T19:35:01","slug":"heres-why-oscar-nominees-are-getting-free-luxe-trips-to-israel","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=87408","title":{"rendered":"Here\u2019s Why Oscar Nominees Are Getting Free Luxe Trips to Israel"},"content":{"rendered":"

From the Forward<\/a>:<\/p>\n

Just as it looks good for a vape company to have Leonardo DiCaprio sampling its product, it looks good for Israel to have Leo walking around the streets of Tel Aviv. It\u2019s great marketing, because it implicitly ties Leo\u2019s brand to Israel\u2019s. It telegraphs to the world that our cultural elite sees nothing wrong with Israel \u2014 a message that the country desperately needs at a time when artists are increasingly being called upon to boycott it.
\nWhile it\u2019s easy to imagine Leo taking Israel up on the offer (even if it\u2019s just to try to find Bar Refaeli 2.0), it\u2019s harder to imagine others jumping on the bandwagon \u2014 or El-Al flight. As Haaretz points out, Best Supporting Actor nominee Mark Ruffalo, who tweeted his support for the people of Gaza during the 2014 war, will probably sit this one out. He might even tweet criticism of the swag bags under the hashtag #Oscarwashing.
\nBut the Israeli marketing move may well appeal to some of the fence-sitting nominees whose politics lie somewhere in between those two actors\u2019. Even if it attracts just a couple of them, that will make it \u201cworth it\u201d from Israel\u2019s point of view.<\/p>\n","protected":false},"excerpt":{"rendered":"

From the Forward: Just as it looks good for a vape company to have Leonardo DiCaprio sampling its product, it looks good for Israel to have Leo walking around the streets of Tel Aviv. It\u2019s great marketing, because it implicitly … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-87408","post","type-post","status-publish","format-standard","hentry","category-israel"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t