{"id":80733,"date":"2015-11-29T09:56:50","date_gmt":"2015-11-29T17:56:50","guid":{"rendered":"http:\/\/www.lukeford.net\/blog\/?p=80733"},"modified":"2023-09-09T04:00:03","modified_gmt":"2023-09-09T12:00:03","slug":"wp-television-is-getting-more-diverse-heres-why-its-good-for-the-business","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=80733","title":{"rendered":"WP: Television is getting more diverse. Here\u2019s why it\u2019s good for the business."},"content":{"rendered":"

Most people prefer to watch their own kind.<\/p>\n

Washington Post<\/a>:<\/p>\n

\nBy Lavanya Ramanathan November 29 <\/p>\n

\"lavanya\"<\/a><\/p>\n

This year, it became impossible to turn on your television without noticing a major sea change: People of color are the stars of shows on almost every network and streaming service. It\u2019s the year Hollywood (er, for the most part) stopped making excuses for its all-white shows and dabbled in diversity.<\/p>\n

Who knows if it will last? But here\u2019s a reason it should: Television isn\u2019t just getting more diverse. It\u2019s finally beginning to feel authentic.<\/p>\n

There\u2019s no better example than \u201cMaster of None,\u201d Aziz Ansari and Alan Yang\u2019s 10-episode miniseries that premiered on Netflix early this month. In it, Ansari plays Dev Shah, an actor navigating his 30s \u2014 a basic enough concept, set in that typical camera-ready city, New York. So why does it feel like the most revolutionary thing on television, ever?<\/p>\n

I say this not because, in \u201cMaster of None,\u201d I saw a character who looked like me. Or that I can relate to \u201cParents,\u201d the episode in which Dev tries to better understand the worldview of his immigrant parents (with Ansari\u2019s real mother and father in the roles); I also relate to the charming \u201cNashville,\u201d about an epic date in that blissful cocoon phase of a relationship.<\/p><\/blockquote>\n

COMMENTS AT WP:<\/p>\n

* Diversity ARE GOOD! Except, if you read the trades, TV is having an awful season, with barely a hit to record. Not that one has anything to do with the other!<\/p>\n

* Empire audience dropped Yuge when they introduced and focused on a gay black story line. <\/p>\n

Yes, eventually all characters will be black brown gay Trans just like the U.S. Enjoy.<\/p>\n

* Lavanya? No wonder she is in favor of “diversity” – that is affirmative action, reverse discrimination, quota hiring.<\/p>\n

Steve Sailer writes May 25, 2015<\/a>:<\/p>\n

I’ve noticed that it takes a fair amount of Googling to find entertainment data, such as Nielsen ratings, for Hispanics. One reason for this is because Nielsen has a monopoly and thus traditionally does a lackadaisical job. Another reason is that Hispanic media choices are not very distinctive. They tend to like whatever everybody else likes.<\/p>\n

This is in sharp contrast to black tastes, which are very black. Here are recent Nielsen ratings<\/a>:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

AFRICAN AMERICAN AUDIENCE ESTIMATES
\nRanked on Households
\nWeek Ending May 10<\/h2>\n<\/td>\n<\/tr>\n

#<\/td>\nPROGRAMS<\/td>\nNet<\/td>\nRtg<\/td>\nP2+(000)<\/td>\n<\/tr>\n
1<\/td>\nSCANDAL<\/td>\nABC<\/td>\n14.5<\/td>\n2656<\/td>\n<\/tr>\n
2<\/td>\nNBA PLAYOFFS ON ABC-SA2<\/td>\nABC<\/td>\n8.5<\/td>\n1693<\/td>\n<\/tr>\n
3<\/td>\nAMERICAN CRIME<\/td>\nABC<\/td>\n7.6<\/td>\n1351<\/td>\n<\/tr>\n
4<\/td>\nNCIS: NEW ORLEANS<\/td>\nCBS<\/td>\n6.8<\/td>\n1233<\/td>\n<\/tr>\n
5<\/td>\nGREY\u2019S ANATOMY<\/td>\nABC<\/td>\n6.7<\/td>\n1204<\/td>\n<\/tr>\n
6<\/td>\nBLACK-ISH<\/td>\nABC<\/td>\n6.4<\/td>\n1267<\/td>\n<\/tr>\n
7<\/td>\nNCIS<\/td>\nCBS<\/td>\n6.2<\/td>\n1085<\/td>\n<\/tr>\n
8<\/td>\nCHICAGO PD<\/td>\nNBC<\/td>\n6.0<\/td>\n1128<\/td>\n<\/tr>\n
9<\/td>\nCRIMINAL MINDS<\/td>\nCBS<\/td>\n5.8<\/td>\n1129<\/td>\n<\/tr>\n
10<\/td>\nPERSON OF INTEREST<\/td>\nCBS<\/td>\n5.8<\/td>\n1034<\/td>\n<\/tr>\n
* Ratings based on 13.65 million African American TV homes.
\nSource: Nielsen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Blacks love Shonda Rhimes’ Scandal<\/em> (starring Kerry Washington as a Washington PR fixer) and the NBA. Blacks ratings are much more concentrated than for Hispanics because blacks like shows with blacks in them and don’t really care about shows such as Big Bang Theory<\/em> and Modern Family<\/em> without major black characters.<\/p>\n

And here are Nielsen ratings for shows in English among Hispanics, which look a lot like the overall ratings.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

HISPANIC ENGLISH-LANGUAGE VIEWING
\nRanked on Households
\nWeek Ending May 10<\/h2>\n<\/td>\n<\/tr>\n

#<\/td>\nPROGRAMS<\/td>\nNet<\/td>\nRtg<\/td>\nP2+(000)<\/td>\n<\/tr>\n
1<\/td>\nDANCING WITH THE STARS<\/td>\nABC<\/td>\n3.7<\/td>\n760<\/td>\n<\/tr>\n
2<\/td>\nBIG BANG THEORY, THE<\/td>\nCBS<\/td>\n3.2<\/td>\n692<\/td>\n<\/tr>\n
3<\/td>\nSCANDAL<\/td>\nABC<\/td>\n3.0<\/td>\n592<\/td>\n<\/tr>\n
4<\/td>\nMODERN FAMILY<\/td>\nABC<\/td>\n2.9<\/td>\n690<\/td>\n<\/tr>\n
4<\/td>\nNCIS<\/td>\nCBS<\/td>\n2.9<\/td>\n565<\/td>\n<\/tr>\n
6<\/td>\nDWS: THE RESULTS SHOW-5\/5(S)-05\/05\/2015<\/td>\nABC<\/td>\n2.8<\/td>\n567<\/td>\n<\/tr>\n
6<\/td>\nNCIS: NEW ORLEANS<\/td>\nCBS<\/td>\n2.8<\/td>\n528<\/td>\n<\/tr>\n
6<\/td>\nVOICE<\/td>\nNBC<\/td>\n2.8<\/td>\n568<\/td>\n<\/tr>\n
9<\/td>\nBLACK-ISH<\/td>\nABC<\/td>\n2.7<\/td>\n585<\/td>\n<\/tr>\n
9<\/td>\nGREY\u2019S ANATOMY<\/td>\nABC<\/td>\n2.7<\/td>\n564<\/td>\n<\/tr>\n
Source: Nielsen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Latinos like dancing, but in general this looks a lot like the overall ratings. Here are the ratings for everybody of all ethnicities, although for the following week (does it take Nielsen an extra week to massage their black and Hispanic ratings?)<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

TOP 25 PROGRAMS \u2013 BROADCAST
\nRanked on Households
\nWeek Ending May 17<\/h2>\n<\/td>\n<\/tr>\n

#<\/td>\nPROGRAMS<\/td>\nNet<\/td>\nHOUSEHOLDS<\/td>\nPERSONS 2+<\/td>\n<\/tr>\n
Rtg%<\/td>\nShr<\/td>\n(000)<\/td>\n#<\/td>\nRtg%<\/td>\n(000)<\/td>\n<\/tr>\n
1<\/td>\nNCIS<\/td>\nCBS<\/td>\n9.3<\/td>\n16<\/td>\n10852<\/td>\n1<\/td>\n5.0<\/td>\n14939<\/td>\n<\/tr>\n
2<\/td>\nDANCING WITH THE STARS<\/td>\nABC<\/td>\n8.6<\/td>\n14<\/td>\n10048<\/td>\n2<\/td>\n4.6<\/td>\n13479<\/td>\n<\/tr>\n
3<\/td>\nNCIS: NEW ORLEANS<\/td>\nCBS<\/td>\n8.5<\/td>\n14<\/td>\n9878<\/td>\n2<\/td>\n4.6<\/td>\n13610<\/td>\n<\/tr>\n
4<\/td>\nDWS:THE RESULTS SHOW-5\/12(S)<\/td>\nABC<\/td>\n6.7<\/td>\n11<\/td>\n7820<\/td>\n5<\/td>\n3.4<\/td>\n10159<\/td>\n<\/tr>\n
5<\/td>\nBILLBOARD MUSIC AWARDS(S)<\/td>\nABC<\/td>\n6.5<\/td>\n11<\/td>\n7573<\/td>\n4<\/td>\n3.8<\/td>\n11181<\/td>\n<\/tr>\n
6<\/td>\nVOICE<\/td>\nNBC<\/td>\n6.2<\/td>\n10<\/td>\n7192<\/td>\n5<\/td>\n3.4<\/td>\n10051<\/td>\n<\/tr>\n
7<\/td>\nBIG BANG THEORY, THE<\/td>\nCBS<\/td>\n6.1<\/td>\n11<\/td>\n7082<\/td>\n7<\/td>\n3.2<\/td>\n9567<\/td>\n<\/tr>\n
8<\/td>\nVOICE-TUE<\/td>\nNBC<\/td>\n5.8<\/td>\n10<\/td>\n6698<\/td>\n9<\/td>\n3.1<\/td>\n9138<\/td>\n<\/tr>\n
9<\/td>\n60 MINUTES<\/td>\nCBS<\/td>\n5.7<\/td>\n11<\/td>\n6692<\/td>\n10<\/td>\n3.0<\/td>\n8989<\/td>\n<\/tr>\n
9<\/td>\nGREY\u2019S ANATOMY<\/td>\nABC<\/td>\n5.7<\/td>\n10<\/td>\n6636<\/td>\n13<\/td>\n2.8<\/td>\n8332<\/td>\n<\/tr>\n
9<\/td>\nSCANDAL<\/td>\nABC<\/td>\n5.7<\/td>\n10<\/td>\n6591<\/td>\n16<\/td>\n2.7<\/td>\n8079<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

It doesn’t hurt the Hispanic ratings of Modern Family<\/em>, a fairly sophisticated sitcom that the cast includes the highly entertaining Sofia Vergara, who is the ultimate evolution of the blonde bimba<\/em> going back at least to Charo, but mostly English-speaking Hispanics seem to watch what everybody else is watching, only more so.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most people prefer to watch their own kind. Washington Post: By Lavanya Ramanathan November 29 This year, it became impossible to turn on your television without noticing a major sea change: People of color are the stars of shows on … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34,36,117],"tags":[],"class_list":["post-80733","post","type-post","status-publish","format-standard","hentry","category-blacks","category-race","category-tv"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t