{"id":67158,"date":"2015-04-07T16:04:07","date_gmt":"2015-04-08T00:04:07","guid":{"rendered":"http:\/\/www.lukeford.net\/blog\/?p=67158"},"modified":"2015-04-07T16:04:07","modified_gmt":"2015-04-08T00:04:07","slug":"publishers-not-thrilled-with-comments-from-race-realists","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=67158","title":{"rendered":"Publishers Not Thrilled With Comments From Race Realists"},"content":{"rendered":"<p><A HREF=\"http:\/\/digiday.com\/publishers\/publishers-love-hate-relationship-drudge-report\/\">From Digiday<\/a>:<\/p>\n<p>Traffic from Drudge can be a double-edged sword. Commonly heard gripes from publishing executives is it comes in the form of spikes that are hard to foresee, so unlike Google and Facebook, it\u2019s hard to optimize to. The traffic is short-term in nature, making it hard to turn into a sustained (valuable) audience, and it often brings with it toxic remarks that pollute the comments section. Simply put, it\u2019s hard to have a Drudge strategy.<\/p>\n<p>The Chicago Sun-Times temporarily shut down its comments section last year after commenters on a crime story, many of whom saw the story on Drudge, got out of hand.<\/p>\n<p>Drudge referrals are \u201can example of what can happen with a lot of polarized traffic coming in from outside the usual readership,\u201d said Craig Newman, managing editor at the Chicago Sun-Times. \u201cVery short-lived spikes. And unpredictable in nature \u2014 nothing to be planned for.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Digiday: Traffic from Drudge can be a double-edged sword. Commonly heard gripes from publishing executives is it comes in the form of spikes that are hard to foresee, so unlike Google and Facebook, it\u2019s hard to optimize to. The &hellip; <a href=\"https:\/\/lukeford.net\/blog\/?p=67158\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29205,36],"tags":[],"class_list":["post-67158","post","type-post","status-publish","format-standard","hentry","category-matt-drudge-2","category-race"],"_links":{"self":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/67158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67158"}],"version-history":[{"count":1,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/67158\/revisions"}],"predecessor-version":[{"id":67159,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/67158\/revisions\/67159"}],"wp:attachment":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}