Perhaps David Suissa will be able to tip the Jewish Journal more towards the political center instead of primarily hanging out on the left? Perhaps he will make the newspaper more Orthodox friendly? Or perhaps his expertise will be probably seen in matters of marketing?<\/p>\n
I suspect that David Suissa has some exciting plans for the newspaper, and in particular its online operations, will will have increasing importance relative to print as the years go by.<\/p>\n
Here’s the press release:<\/p>\n
TRIBE Media Corp. announced today that marketing guru, writer and community leader David Suissa has joined the organization as President of TRIBE Media Corp. and The Jewish Journal of Greater Los Angeles. <\/p>\n
TRIBE Media Corp. has also named current Editor-in-Chief Rob Eshman as Publisher and Editor-in-Chief. <\/p>\n
\u201cDavid Suissa is a dream partner,\u201d Eshman said. \u201cHe combines a deep marketing background with a passion for Judaism, our community and our mission.\u201d <\/p>\n
\u201cRob Eshman and I will join with a great staff to reinvent the community paper as the most comprehensive, far-reaching and efficient Jewish voice in Los Angeles and, digitally, in the world,\u201d Suissa said. \u201cThere\u2019s no more important cause in my book than the spread of Jewish values and ideas, and the most natural vehicle for that is a high-quality, independent community paper like The Jewish Journal and its Web site, JewishJournal.com.\u201d <\/p>\n
Suissa and Eshman will build on the success of JewishJournal.com to further expand its media reach in the digital world. \u201cThere\u2019s no question that the future for global reach is in digital,\u201d Suissa said. \u201cAt the same time, Rob and I understand that a local community paper with great content can play an essential role in strengthening Jewish communities.\u201d <\/p>\n
Suissa founded and ran a highly successful advertising agency, SuissaMiller, a $300 million marketing firm named \u201cAgency of the Year\u201d by USA Today, with clients including Heinz, Dole, McDonald\u2019s, Princess Cruises, Charles Schwab and Acura. Suissa sold the agency in 2005 to devote more time to the Jewish world. <\/p>\n
Suissa is also founder of OLAM magazine, and for the past five years has been writing a popular weekly column in The Jewish Journal called \u201cLive in the Hood.\u201d His new book, \u201cDon\u2019t Get Me Started: A Collection of Columns on Life, Israel and the Jewish World,\u201d will be released next month. <\/p>\n
TRIBE Media Corp., a California-based nonprofit, publishes The Jewish Journal, the only Jewish newspaper serving the 600,000-strong Jewish community of Los Angeles, as well as JewishJournal.com, the largest Jewish news Web site in North America, and TRIBE magazine, serving the West San Fernando Valley, Conejo, Simi, Malibu, Ventura and Santa Barbara areas. This fall, TRIBE Media Corp. will introduce JewishJournal, the world\u2019s first Jewish news app for the iPad. <\/p>\n
Hiring Suissa is the latest bold step the 25-year-old community newsweekly has undertaken to meet the challenges facing community newspapers. A new group of philanthropists led by Peter Lowy, joint CEO of The Westfield Group, and Art Bilger, Managing Member of Shelter Capital Partners, has overseen a growth plan that includes fundraising, new revenue streams and strategic investment. <\/p>\n
\u201cDavid\u2019s expertise will only increase The Jewish Journal\u2019s ability to help businesses and organizations reach our great readership,\u201d Lowy said. <\/p>\n
Already, the growth-oriented strategy has brought the paper accolades. The Jerusalem Post, Israel\u2019s English-language daily, called The Jewish Journal of Los Angeles \u201ctruly cutting edge in pursuing a 21st century platform mix.\u201d Los Angeles Times media critic James Rainey wrote in a column that the paper is successfully meeting the tough challenges posed by the economy and the general media market. <\/p>\n
\u201cIf [The Journal\u2019s] experience holds lessons for other ethnic and religious-oriented publishers,\u201d Rainey wrote, \u201cit\u2019s that you can do good by being good.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Perhaps David Suissa will be able to tip the Jewish Journal more towards the political center instead of primarily hanging out on the left? Perhaps he will make the newspaper more Orthodox friendly? Or perhaps his expertise will be probably … Continue reading