{"id":2554,"date":"2008-03-26T09:14:08","date_gmt":"2008-03-26T17:14:08","guid":{"rendered":"http:\/\/lukeford.net\/blog\/?p=2554"},"modified":"2008-03-26T18:02:57","modified_gmt":"2008-03-27T02:02:57","slug":"whole-truth","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=2554","title":{"rendered":"Whole Truth"},"content":{"rendered":"

Whole Foods seems to be engaged in some incredible self-congratulation<\/a>. In the ultimate "green" PR stunt, the company is boasting about its use of 100% recycled paper bags. To consumers, this promotion sounds wonderful: its a futher feel-good measure by company beloved among residents of wealthy enclaves on both coasts. In reality, this initiative is very misleading; the "recycled" bags are no different than the bags used by other grocers — though competitors don’t have the same marketing influence that Whole Foods enjoys. I expect Whole Foods thought it would ride a wave of good publicity for this act of corporate "generosity." Please. Here’s a reminder to consumers: these bags are neither new nor revolutionary; it’s the same old stuff, but with the stamp of approval from a brand that wants an easy photo-op.\"\"<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Whole Foods seems to be engaged in some incredible self-congratulation. In the ultimate "green" PR stunt, the company is boasting about its use of 100% recycled paper bags. To consumers, this promotion sounds wonderful: its a futher feel-good measure by … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3020],"tags":[3031,3028,3036,3024,3026,3033,3032,3030,3037,3038,3029,3022,3034,722,3021,3035,3027,3025,3023],"class_list":["post-2554","post","type-post","status-publish","format-standard","hentry","category-green","tag-coasts","tag-congratulation","tag-consumers","tag-easy-photo","tag-enclaves","tag-generosity","tag-good-measure","tag-grocers","tag-initiative","tag-marketing","tag-old-stuff","tag-pr-stunt","tag-publicity","tag-quot","tag-recycled-paper-bags","tag-reminder","tag-stamp-of-approval","tag-whole-foods","tag-whole-truth"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t