{"id":2231,"date":"2008-02-12T08:22:42","date_gmt":"2008-02-12T16:22:42","guid":{"rendered":"http:\/\/lukeford.net\/blog\/?p=2231"},"modified":"2008-02-12T08:31:10","modified_gmt":"2008-02-12T16:31:10","slug":"trust-cant-be-copied","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=2231","title":{"rendered":"Trust Can&#8217;t Be Copied"},"content":{"rendered":"<p><a href=\"http:\/\/www.kk.org\/thetechnium\/archives\/2008\/01\/better_than_fre.php\">Kevin Kelly writes<\/a>:<\/p>\n<blockquote><p>When copies are super abundant, they become worthless. <br \/>\nWhen copies are super abundant, stuff which can&#8217;t be copied becomes scarce and valuable.<\/p>\n<p><strong>When copies are free, you need to sell things which can not be copied.<\/strong><\/p>\n<p>Well, what can&#8217;t be copied?<\/p>\n<p>There are a number of qualities that can&#8217;t be copied. Consider &quot;trust.&quot; Trust cannot be copied. You can&#8217;t purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, you&#8217;ll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world.<\/p>\n<p>There are a number of other qualities similar to trust that are difficult to copy, and thus become valuable in this network economy.&nbsp; I think the best way to examine them is not from the eye of the producer, manufacturer, or creator, but from the eye of the user. We can start with a simple user question:&nbsp; why would we ever pay for anything that we could get for free? When anyone buys a version of something they could get for free, what are they purchasing?<\/p>\n<p>From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free.<\/p>\n<\/blockquote>\n<p><!--adsense--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Kelly writes: When copies are super abundant, they become worthless. When copies are super abundant, stuff which can&#8217;t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, &hellip; <a href=\"https:\/\/lukeford.net\/blog\/?p=2231\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[162,20],"tags":[],"class_list":["post-2231","post","type-post","status-publish","format-standard","hentry","category-economics","category-journalism"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2231"}],"version-history":[{"count":0,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2231\/revisions"}],"wp:attachment":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}