Prime Grill Still in Business<\/strong><\/p>\n Despite rumors around the Jewish community — people call the restaurant every day to find out if it’s still open — Prime Grill has no intentions of closing. <\/p>\n "There is absolutely no truth to this rumor," general manager Mikael Choukroun said.<\/p>\n According to Steven Traub, the director of operations in New York, the rumors were started by a disgruntled employee and a produce supplier with whom there was a payment dispute. But the dispute has been resolved — although the rumor still circulates. Prime Grill is located on Rodeo Drive, away from the main strip of kosher eateries on Pico Boulevard, and operated by the owners of Prime Grill in New York. <\/p>\n "There is a different mentality between New York and Los Angeles," Choukroun said. "People don’t like to be rushed. They like to eat leisurely. People are not willing to pay the same amount," he said. <\/p>\n Los Angeles, he said, is a family-oriented place, where people are not willing to spend $100 per person for a meal on a regular basis. To adjust to the L.A. customer, he said they are going to be adding lower-priced items to the menu, and they will have specials. <\/font><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" It’s official: PrimeGrill is closed. What is arguably the best and smartest kosher restaurant west of Manhattan is shuttered. The rest of the story is still unclear. Officially it is due to rain damage which is now being repaired and the … Continue reading ![\"\"](\"http:\/\/www.jewishjournal.com\/images\/photos\/cov_primegrill_021607.jpg\")
\nPrime Grill is not closing. The upscale Beverly Hills kosher restaurant<\/a> is not becoming non-kosher, and it is not changing its menu. <\/p>\n