{"id":200558,"date":"2026-08-17T18:08:12","date_gmt":"2026-08-18T02:08:12","guid":{"rendered":"https:\/\/lukeford.net\/blog\/?p=200558"},"modified":"2026-08-17T20:08:56","modified_gmt":"2026-08-18T04:08:56","slug":"after-cathys-table-how-digital-platforms-reshaped-a-generation-of-professional-writers","status":"publish","type":"post","link":"https:\/\/lukeford.net\/blog\/?p=200558","title":{"rendered":"After Cathy&#8217;s Table: How Digital Platforms Reshaped a Generation of Professional Writers"},"content":{"rendered":"<p><A HREF=\"https:\/\/lukeford.net\/blog\/?p=191045\">Catherine Seipp<\/a> (1957-2007) died in March 2007, just as the media world she had anticipated was becoming normal. She had spent the previous decade moving between magazines, newspapers, online columns and her own blog while gathering around her a Los Angeles network of writers, lawyers, academics and broadcasters. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mickey_Kaus\">Mickey Kaus<\/a> (b. 1951), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Matt_Welch\">Matt Welch<\/a> (b. 1968), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ken_Layne\">Ken Layne<\/a> (b. 1964), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Stephen_Bainbridge\">Stephen Bainbridge<\/a> (b. 1958), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Amy_Alkon\">Amy Alkon<\/a> (b. 1964), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sandra_Tsing_Loh\">Sandra Tsing Loh<\/a> (b. 1962) and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hugh_Hewitt\">Hugh Hewitt<\/a> (1956-2024) moved through the circle. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nancy_Rommelmann\">Nancy Rommelmann<\/a> (b. 1959) and others belonged to the wider social ecology. They disagreed about politics. They shared a professional temperament. Independence mattered. Candor mattered. Wit mattered. Suspicion of official accounts mattered. The writer who could build a name without waiting for an institution to confer one had standing. My reconstruction of that ecology is <a href=\"https:\/\/lukeford.net\/blog\/?p=191045\">here<\/a>.<\/p>\n<p>That makes the Seipp circle useful for understanding what digital media do to professional writers. The members belonged to an existing culture of journalism and argument before blogs, Twitter, Substack and podcasts became dominant. They then entered those environments at different speeds and under different professional constraints.<\/p>\n<p>The variation gives us something close to a natural experiment. We can ask what happens when people with overlapping formation encounter different technological incentives. Some became relentless bloggers. Some moved toward Twitter and short-form commentary. Some built subscription podcasts. Some retained strong institutional homes. One abandoned political blogging for a printed desert magazine. Another divided his personal and professional selves between platforms. Some preserved the disciplines of their original profession. Others allowed personality and publication to fuse.<\/p>\n<p><a href=\"https:\/\/med.stanford.edu\/profiles\/elias-aboujaoude\">Elias Aboujaoude<\/a> (b. 1971) published <em><a href=\"https:\/\/openlibrary.org\/books\/OL29604148M\/Virtually_You\">Virtually You: The Dangerous Powers of the E-Personality<\/a><\/em> in 2011. His framework helps organize the differences. The Seipp diaspora also exposes the limits of the theory. The Internet did reshape these writers by selecting among personalities they already possessed.<\/p>\n<p>Aboujaoude&#8217;s central idea is that online environments elicit a different self. Ordinary inhibitions weaken. Distance from the other person removes some of the social signals that constrain speech. Status hierarchies become less visible. Publication becomes easier. Reactions become faster. Against this background, Aboujaoude identifies several recurring tendencies. The online self inevitably becomes grandiose, self-centered, aggressive, juvenile and impulsive.<\/p>\n<p>The virtual self can also be bolder and more effective. Reduced inhibition can free a shy person, make an unpopular opinion easier to express and allow connections that ordinary social settings might prevent. That positive side is essential for understanding writers. Blogging solved problems for writers whose institutions had become slow, risk-averse or inhospitable to certain kinds of work.<\/p>\n<p>Aboujaoude&#8217;s stronger proposition concerns spillover. Behaviors learned or repeatedly enacted online can migrate elsewhere. A person accustomed to being unusually daring or undiplomatic online can become more daring or undiplomatic generally. Professional writers give us a way to test a milder version of that proposition. Their work leaves archives. We can observe the writer before the blog, on the blog, on Twitter, in a podcast and sometimes back inside a formal article. The evidence shows public registers switching on and off.<\/p>\n<p>The first complication is that Seipp&#8217;s group already possessed many traits that <em>Virtually You<\/em> associates with online behavior. The circle admired independence from editors and institutions. Its members liked irreverence, strong opinions and sharp language. Seipp understood that blogging rewarded frequent posting, links, reaction to the news and interaction with readers. Near the end of her life, she admitted to her own &#8220;junior-highschoolish&#8221; snark and suggested that a degree of immaturity might help a blogger in <a href=\"https:\/\/pjmedia.com\/catherine-seipp\/2006\/12\/21\/old_farts_vs_bloggers-n23704\">this 2006 column<\/a>. She also described blogging as the comparatively fun and low-stress part of writing, an outlet into which ideas about politics, media, family and friends could flow quickly, in <a href=\"https:\/\/www.hppr.org\/2005-05-18\/i-blog-i-said-writing-amid-the-rabble\">this NPR essay<\/a>.<\/p>\n<p>That matters. If <A HREF=\"https:\/\/lukeford.net\/blog\/?p=182030\">Mickey Kaus<\/a> mocks a politician on X, we cannot classify the behavior as Internet-induced disinhibition. Kaus was a contrarian long before Twitter. If <A HREF=\"https:\/\/lukeford.net\/blog\/?p=188804\">Amy Alkon<\/a> insults somebody on a blog, we need to know whether the pre-social-media Alkon already wrote that way. She did. Her <a href=\"https:\/\/www.advicegoddess.com\/archives\/2004\/11\/whatever-happen.html\">2004 blog archive<\/a> could be spectacularly caustic.<\/p>\n<p>The same problem appears with <A HREF=\"https:\/\/lukeford.net\/blog\/?p=195693\">Nikki Finke<\/a> (1953-2022), who was the talk of the Seipp ecology. A <a href=\"https:\/\/lamag.com\/theindustry\/hollywood-confidential\/\">2004 <em>Los Angeles<\/em> profile<\/a> described a combative journalist whose friends already worried about her self-destructive tendencies. Finke distinguished between approaching the line and disregarding it. Her aggression, obsessive sourcing and refusal to accommodate Hollywood sensibilities all predated <em>Deadline Hollywood Daily<\/em>. She was never sued for libel. <\/p>\n<p>The Internet encountered a population already rich in potentially digital traits. The question is what happened to their existing dispositions when platforms began rewarding some of them continuously.<\/p>\n<p><em>Kausfiles<\/em> began in 1999. Kaus, the second smartest person in Cathy&#8217;s world after Eugene Volokh, the second best performer after Sing Loh, and the most fearful and neurotic in the group, later recalled that his first post was a conventional article with a lead, developed paragraphs and a conclusion. Then fellow early blogger Walter Olson teased him about allowing material to sit unchanged while everybody else was producing fresh content to attract traffic. Kaus understood the lesson. He began producing fresh linked commentary on the day&#8217;s news. In his own retrospective telling, the platform taught him how to blog. His <a href=\"https:\/\/www.slate.com\/blogs\/kausfiles\/2009\/06\/26\/ten_years_at_the_mouse_kf_s_greatest_hits.html\">ten-year <em>Kausfiles<\/em> retrospective<\/a> was a behavioral adaptation to an attention environment.<\/p>\n<p>The underlying Kaus did not suddenly appear in 1999. The skepticism, policy obsession, argumentative curiosity and willingness to depart from mainstream liberal positions were already present. What changed was the basic unit through which those qualities reached readers. Book became article. Article became blog item. Blog item became linked reaction. Linked reaction became tweet.<\/p>\n<p>The change can now be seen inside <em>Kausfiles<\/em>, because much of the site functions as a repository for material first produced in the rapid social-media register. The platform Kaus helped pioneer has been colonized by the platform that succeeded it. My earlier Kaus profile is <a href=\"https:\/\/lukeford.net\/blog\/?p=182030\">here<\/a>.<\/p>\n<p>His immigration writing gives us a control because the underlying position has remained stable. Kaus has argued for decades that high levels of lower-skilled immigration can hurt less-skilled American workers and weaken a politics built around working-class interests. What varies is the register. In longer work, qualifications, alternative explanations and chains of inference remain visible. In rapid social-media commentary, those intermediate stages compress. The proposition arrives closer to its argumentative endpoint.<\/p>\n<p>The Internet did reduced the size of the container in which Mickey Kaus thought in public. That is close to what Aboujaoude feared when he argued that compressed forms strip complicated questions of the weight and elaboration available in slower writing. Even here the deterioration story is incomplete. Kaus still links. He still asks questions. He changes his mind on particulars. The epistemic personality has survived better than the literary form.<\/p>\n<p>Finke&#8217;s pre-blog <em>LA Weekly<\/em> prose was ferocious. A <a href=\"https:\/\/www.laweekly.com\/hirschs-hornets-nest\/\">2004 column about a Hollywood law-firm dispute<\/a> opens with combat, betrayal and &#8220;backstabbing weasels.&#8221;<\/p>\n<p>What changed in 2006 was the publication interval. Finke launched what became <em>Deadline Hollywood<\/em> because the Internet could do something her weekly column could not. She could report developments as they happened instead of waiting for the next publication cycle. The <em>Los Angeles Times<\/em> described the creation and later sale of the site <a href=\"https:\/\/www.latimes.com\/archives\/blogs\/company-town-blog\/story\/2009-06-23\/deadline-hollywood-daily-sold-for-several-million-dollars-la-weekly-to-hire-new-showbiz-blogger\">here<\/a>.<\/p>\n<p>That technological change transformed the competitive environment around Hollywood journalism. Speed became part of Finke&#8217;s product. Being first became visible. Updates could be continuous. A scoop could produce traffic immediately. A rival could be beaten publicly rather than in the next edition. Finke became inseparable from the operation. For a period, reporter, columnist, editor, publisher, tip line and personality occupied the same body.<\/p>\n<p>The platform did not create Finke&#8217;s grandiosity, aggression and impulsivity. It made some traits more profitable. The old system sometimes punished Nikki Finke for being Nikki Finke. The new one monetized it.<\/p>\n<p>The e-personality arises through incentives. If a platform pays attention, status and money every time one portion of the personality appears, that portion will appear more often. The writer learns what works. Eventually the audience learns to expect it. Then the professional identity and the rewarded persona begin to fuse. Finke is a good example.<\/p>\n<p><a href=\"https:\/\/lukeford.net\/blog\/?p=183103\">Matt Welch<\/a> complicates the entire theory because his move into podcasting increases personality while sometimes restoring intellectual restraint. He moved through newspapers and magazines, <em>Reason<\/em>, cable television, Twitter and eventually the long conversational world of <em>The Fifth Column<\/em>. <\/p>\n<p>Welch, the purported libertarian, had the best radar for how to thrive in institutions such as the Los Angeles Times and Reason magazine while sounding heterodox and a little dangerous in a completely safe way.<\/p>\n<p>The podcast is less formal than an edited <em>Reason<\/em> article. There is more profanity, autobiography, mockery, gossip and inside humor. The hosts are part of what subscribers are buying. Welch has made the audience relationship explicit. In <a href=\"https:\/\/www.wethefifth.com\/p\/firehose-197-more-bang-for-your-buck\">this May 2026 subscriber note<\/a>, he wrote that he reads every email and comment from subscribers and described how listener complaints had altered audio production, video, merchandise and guest selection. One repeated complaint was that the show needed more guests, especially people with whom the hosts disagreed. The program responded by increasing them.<\/p>\n<p>The paying audience asked for more friction.<\/p>\n<p>Welch&#8217;s edited <em>Reason<\/em> examination of Donald Trump&#8217;s interpretation of William McKinley&#8217;s tariffs works through historical evidence and includes McKinley&#8217;s own later movement toward reciprocity. That article is <a href=\"https:\/\/reason.com\/2025\/04\/06\/trump-is-wrong-about-mckinleys-tariff-legacy\/\">here<\/a>. The podcast register is more personal and socially disinhibited. A long podcast can place Welch opposite a cohost or specialist who can interrupt, disagree or demand elaboration.<\/p>\n<p>Twitter removes the other person&#8217;s face. A conversational podcast puts another mind back in the room. This distinction may be more important than the distinction between print and digital. Long conversation can increase social disinhibition while decreasing epistemic disinhibition. The speaker jokes more and qualifies more. He swears more and explains more. The resulting person sounds less professionally restrained while reasoning under greater immediate resistance. Aboujaoude&#8217;s category of &#8220;online&#8221; is too broad to capture that.<\/p>\n<p><A HREF=\"https:\/\/lukeford.net\/blog\/?p=188804\">Amy Alkon<\/a> provides the same lesson from another direction. The Advice Goddess persona existed before mature social media and was strong from the start. Her early blogging intensified its directness because the blog could become a running diary of fools, rude people, media encounters and cultural irritants.<\/p>\n<p>Alkon, the loudest, brashest and most extroverted of the set, also used digital media to build a different intellectual environment. Her advice writing incorporated behavioral science. A <a href=\"https:\/\/www.creators.com\/read\/advice-goddess-amy-alkon\/03\/21\/stalk-of-shame\">2021 column on reactions after sex<\/a> invokes research by evolutionary psychologists Martie Haselton and David Buss (b. 1953) before applying it to a reader&#8217;s predicament. Her <em>HumanLab<\/em> put scientists and researchers into the conversation. One <a href=\"https:\/\/www.spreaker.com\/episode\/flirt-science-amy-alkon-dr-jennifer-verdolin-on-how-to-flirt-like-a-master--18367223\">episode with animal behaviorist Jennifer Verdolin<\/a> was structured around the scientific study of flirting and relationships.<\/p>\n<p>That produces multiple public Alkons. There is the Advice Goddess confronting some social offense. There is the syndicated columnist applying scientific literature. There is the host talking with somebody who possesses independent expertise. The identity of the interlocutor can matter more than whether the medium is digital. A generalist conversation allows broad speculation. A specialist conversation imposes boundaries. The e-personality is not singular.<\/p>\n<p>When ProfessorBainbridge.com began in 2003, the blog mixed corporate law with Catholicism, legal education, wine and food. Over time, most of the digressions moved to Twitter while the blog became increasingly concentrated on corporate law and governance. Bainbridge describes the resulting site as more professional, more scholarly and less personal. His own retrospective is <a href=\"https:\/\/www.bainbridgeoncorporations.com\/p\/professorbainbridgecom\">here<\/a>.<\/p>\n<p>Bainbridge sorted his personae. Twitter received one register. The professional blog received another.<\/p>\n<p>The current Substack displays more personality than a law review. A 2026 post on a Delaware corporate-law decision was headlined <a href=\"https:\/\/www.bainbridgeoncorporations.com\/p\/delaware-upholds-sb-21-the-court\">&#8220;The Court Got It Right, and So Did I&#8221;<\/a>. That is personal-brand behavior. Beneath the self-congratulation sits conventional legal analysis. He names the case, reconstructs the constitutional objection, identifies the court&#8217;s holding and directs readers to his earlier work and related scholarship. The persona has intensified. <\/p>\n<p>This is why counting boastful headlines, profanity or first-person references would produce a bad study of online intellectual deterioration. Personality and epistemic quality can move independently.<\/p>\n<p><a href=\"https:\/\/lukeford.net\/blog\/?p=186271\">Eugene Volokh<\/a> (b. 1968) was the smartest person in the Seipp orbit and the most ambitious. He published <em>The Volokh Conspiracy<\/em>. Much of Volokh&#8217;s online work retains the professional habits of a law professor. Cases are named. Opinions are quoted. Doctrinal distinctions remain visible. Counterexamples matter. <\/p>\n<p>The most instructive example concerns the relationship between blogging and scholarship. In 2021 Volokh posted <a href=\"https:\/\/reason.com\/volokh\/2021\/10\/11\/radically-incomplete-reports-of-legal-proceedings-as-libels\/\">a draft argument about potentially defamatory omissions in reports about legal proceedings<\/a>. He invited reader feedback and asked for help finding a clearer title. Comments persuaded him to change it. The resulting article, <em>Libel by Omission of Exculpatory Legal Decisions<\/em>, appeared in the <a href=\"https:\/\/scholarship.law.nd.edu\/ndlr\/vol97\/iss1\/7\/\"><em>Notre Dame Law Review<\/em><\/a>.<\/p>\n<p>The causal sequence is the reverse of the pessimistic Internet story. A scholarly idea enters a blog. Readers criticize it. The author revises it. The revised argument enters a law review. The digital medium becomes part of the quality-control system.<\/p>\n<p>The same professional continuity appears in Volokh&#8217;s podcasting. A <a href=\"https:\/\/reason.com\/volokh\/2026\/02\/18\/free-speech-unmuted-student-speech-threats-and-the-first-amendment\/\">2026 episode on student threats and campus speech<\/a> was organized around two cases pointing in opposite directions. A later <a href=\"https:\/\/reason.com\/volokh\/2026\/04\/29\/free-speech-unmuted-defamacast-and-more-how-american-defamation-law-works\/\">episode on defamation<\/a> used contemporary lawsuits as the entry point into a structured explanation of American defamation doctrine. The speech is less polished than a law-review article. The lawyering remains.<\/p>\n<p>Volokh had professional ballast. A writer who has internalized a discipline may no longer require an editor to supply all of the restraint. The profession has installed some brakes. A legal claim encounters cases. A scientific claim encounters studies. A reported claim encounters sources. A pure political take may encounter nothing except another take.<\/p>\n<p>Sandra Tsing Loh, the best performer in the set, created <em>The Loh Down on Science<\/em> which consists of ninety second episodes. If compression itself produced the intellectual deterioration Aboujaoude feared, the program should be maximally vulnerable.<\/p>\n<p>Its production system points in the opposite direction. UC Irvine partnered with Loh to produce short, humorous explanations of scientific research and train graduate students in science communication, as described in <a href=\"https:\/\/news.uci.edu\/2013\/08\/22\/uci-partners-with-sandra-tsing-loh-to-produce-popular-radio-show-the-loh-down-on-science\/\">this university account<\/a>. Graduate researchers find studies and write scripts. Editors and other participants review the work. During the pandemic, the program described a distributed process in which young scientists researched, wrote, edited and recorded the material through digital tools, documented <a href=\"https:\/\/grad.uci.edu\/2020\/04\/22\/the-loh-down-on-science-crew-launches-special-pandemic-edition-on-earth-day\/\">here<\/a>.<\/p>\n<p>A ninety-second radio piece can contain more professional friction than a 4,000-word independent newsletter. Short is not impulsive. Digital is not unedited. Informal is not epistemically weak. The production system matters more than the word count.<\/p>\n<p>Ken Layne, the biggest introvert in the set, gives us the rarest case. He left. Layne had been involved in early Internet journalism and later in the vicious political-blogging environment of <em>Wonkette<\/em>. By 2015 he was describing the online news economy as a competition for ever more extreme headlines attached to the same small pieces of information. He said one reason <em>Desert Oracle<\/em> contained little news was that people could use less of it. The <em>Los Angeles Times<\/em> profiled the project <a href=\"https:\/\/www.latimes.com\/science\/great-reads\/la-sci-c1-desert-oracle-20150529-story.html\">here<\/a>.<\/p>\n<p>Five years later he had come to regard the Internet as a bad environment for writers because readers often glanced at material to decide whether they agreed with itt. That later interview is <a href=\"https:\/\/www.theguardian.com\/us-news\/2020\/dec\/07\/ken-layne-desert-oracle-magazine-desert-gawker\">here<\/a>.<\/p>\n<p>His response was environmental. He built <em>Desert Oracle<\/em> around a printed object, physical landscape, radio, narrative, folklore and the slower rhythms of the desert. Digital distribution remains, but it orbits something anchored outside the rapid national reaction cycle.<\/p>\n<p>Layne reverses the direction assumed in <em>Virtually You<\/em>. The medium acts on the person. Then the person notices. Then the person acts on the medium by leaving it. This capacity for platform choice needs to be added to any mature theory of digital personality. People are not merely shaped by environments. Some eventually learn which environments produce versions of themselves they do not like.<\/p>\n<p>Several figures around the Seipp ecology prevent us from exaggerating the novelty of the digital transformation.<\/p>\n<p>Jill Stewart shows that alternative-weekly journalism had already developed many supposedly Internet-native traits. It rewarded naming enemies, strong first-person judgment, provocation and visible conflict. My Stewart study is <a href=\"https:\/\/lukeford.net\/blog\/?p=188901\">here<\/a>.<\/p>\n<p>Hugh Hewitt supplies the broadcast version of the same control. Talk radio already rewarded rapid reaction, host-centered authority, audience intimacy and coalition signaling before Twitter arrived.<\/p>\n<p>Heather Mac Donald (b. 1956) supplies another kind of control. Her rhetorical certainty and strong thesis-first prose long predate podcasts and social media. Her continuing relationship with the Manhattan Institute and <em>City Journal<\/em> also provides an institutional floor beneath the personality economy. The think tank gives her a professional home while <em>City Journal<\/em> supplies regular publication and editorial discipline. My longitudinal study of Mac Donald is <a href=\"https:\/\/lukeford.net\/blog\/?p=181680\">here<\/a>.<\/p>\n<p>Nancy Rommelmann occupies a useful middle position. Subscription media have made the writer herself more central to the product, but field reporting remains an important part of her work. Personality has expanded without replacing reportage.<\/p>\n<p>These cases warn against reading every contemporary stylistic trait backward into the technology. Some writers were already combative. Some were already personal. Some worked in institutions that already rewarded speed and audience intimacy. The proper measure is change from the writer&#8217;s own baseline.<\/p>\n<p>Across the cohort, the clearest digital changes concern four things.<\/p>\n<p>The first is publication latency. Finke is the purest example. Something that once waited for a weekly column could appear immediately. Kaus learned that fresh content generated attention. The distance between thought and publication narrowed.<\/p>\n<p>The second is the visibility of feedback. A magazine writer may hear eventually that an article succeeded. A blogger sees links and comments. A social-media writer sees likes and reposts. A subscription host sees renewals and cancellations.<\/p>\n<p>The third is the growing importance of the personality itself. Readers once bought an issue containing a writer. Increasingly they subscribe to the writer. That is a major institutional shift. The author becomes part of the distribution system.<\/p>\n<p>The fourth is the fragmentation of professional identity into platform-specific registers. Kaus on X is not Kaus in a long argument. Alkon in a blog fight is not Alkon interviewing a scientist. Bainbridge on X is deliberately not Professor Bainbridge on his professional site. Welch in <em>Reason<\/em> is not Welch drinking and arguing with his friends on <em>The Fifth Column<\/em>. The same person contains multiple communicative selves. Different platforms bid for them.<\/p>\n<p>The evidence is weak for the proposition that digital media made these professional writers less capable of dealing with evidence. Kaus became more compressed, but links and empirical argument remain. Finke&#8217;s public persona became enormous, but sourcing remained the foundation of her power. Welch became more informal and audience-entangled, but long conversation sometimes increases exposure to criticism. Alkon built a science-interview operation. Bainbridge became more professionally specialized. Volokh used blogging as part of a scholarly revision process. Loh built strong research and editing behind a compressed product. Layne responded to what he saw as degradation by changing environments.<\/p>\n<p>This matters because professional writers differ from the ordinary Internet users who dominate much of Aboujaoude&#8217;s discussion. They enter digital life with a preexisting occupational identity. The reporter has rules. The lawyer has rules. The professor has rules. The science communicator has rules. Those rules compete with the rules of the platform. Sometimes the platform wins. Sometimes the profession wins. Usually some hybrid emerges.<\/p>\n<p>The Seipp cases suggest a more precise theory of digital reshaping than <em>Virtually You<\/em> provides.<\/p>\n<p>The first variable is publication friction. How much time, editing and resistance stand between thought and publication?<\/p>\n<p>The second is feedback intensity. How quickly does the writer discover which behavior attracts attention?<\/p>\n<p>The third is persona dependence. Does the audience primarily want information, or continuing access to a personality?<\/p>\n<p>The fourth is professional ballast. What external disciplines remain strong enough to constrain the performance?<\/p>\n<p>The fifth is platform agency. Has the writer learned to compartmentalize, modify or abandon environments that reward undesirable behavior?<\/p>\n<p>These variables explain the cohort better than ideology does. Kaus and Finke experienced enormous changes in tempo because their media removed friction. Welch became more personality-driven as subscribers moved closer to the production process, but the conversational format restored interpersonal resistance. Bainbridge partitioned the registers. Volokh preserved unusually strong professional ballast. Loh surrounded extreme compression with an institutional production process. Layne exercised platform agency by leaving political blogging. Mac Donald retained institutional ballast. Hewitt and Stewart show that many digital incentives had analog ancestors.<\/p>\n<p>Aboujaoude was right to notice that online environments can call forth a recognizably different person. He was also right that these differences need not result from conscious deception. People can begin behaving differently in environments that feel different.<\/p>\n<p>The Seipp diaspora suggests that the most useful unit is not a single &#8220;e-personality.&#8221; It is a repertoire. A professional writer already contains aggression, caution, humor, vanity, curiosity, generosity, certainty, doubt, competitiveness and discipline in different proportions. Platforms change the relative prices.<\/p>\n<p>Twitter makes compression cheap and patience expensive. A personal newsletter makes intimacy valuable. A subscription podcast makes recurring personality valuable. An edited magazine makes factual embarrassment more expensive. A law review makes unsupported doctrinal claims extremely expensive. An expert interview makes pretending to know something more difficult.<\/p>\n<p>Repeated exposure to one reward system makes one portion of the repertoire more practiced. That portion can eventually appear natural. It may become what the audience believes the writer really is. The technology has not created a personality. It has selected one.<\/p>\n<p>This returns us to Seipp. Her importance to the story lies partly in that she assembled, before mature social media existed, a human network that already rewarded many of the characteristics the coming media system would prize.<\/p>\n<p>Her dinners created relationships. Information moved laterally. Reputation moved through people. Wit produced status. Candor produced status. The introduction between two useful strangers created value. The network rewarded the individual writer.<\/p>\n<p>Then software arrived and reproduced much of the architecture at enormous scale. <\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Nikki_Finke\">Nikki Finke<\/a> shows what happens when a preexisting temperament finds nearly perfect technological reinforcement. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mickey_Kaus\">Mickey Kaus<\/a> shows what happens when the unit of public thought gets steadily smaller while the underlying intellectual preoccupations remain recognizable. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Matt_Welch\">Matt Welch<\/a> shows that personality media can simultaneously increase social informality and restore intellectual resistance. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Amy_Alkon\">Amy Alkon<\/a> shows that the identity of the interlocutor can matter more than whether the communication is online. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Stephen_Bainbridge\">Stephen Bainbridge<\/a> shows that a writer can divide his public selves by platform. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Eugene_Volokh\">Eugene Volokh<\/a> shows that professional discipline can survive the removal of traditional gatekeepers. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sandra_Tsing_Loh\">Sandra Tsing Loh<\/a> shows that brevity need not mean impulsivity. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ken_Layne\">Ken Layne<\/a> shows that the writer can eventually reject the environment doing the shaping. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jill_Stewart\">Jill Stewart<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hugh_Hewitt\">Hugh Hewitt<\/a> show that many supposedly digital tendencies have pre-digital ancestors. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Heather_Mac_Donald\">Heather Mac Donald<\/a> shows what institutional ballast looks like over decades.<\/p>\n<p>Digital platforms reorganize the rewards attached to being a writer. They lower some restraints, strengthen some impulses, make personality economically valuable and expose writers to continuous feedback about which versions of themselves audiences want. The outcome depends on what the writer carried into the environment and what remains outside it.<\/p>\n<p>That gives the Seipp circle a significance beyond Los Angeles journalism. It is a cohort caught at the right historical moment. Its members were professionally formed before the personality-driven Internet reached maturity, but most lived and worked long enough to adapt to it. Their archives allow us to compare the writer before and after the feedback architecture changed.<\/p>\n<p>The deepest transformation was not from good journalism to bad, or from moderation to extremism. It was from a world in which institutions decided which parts of a writer reached the public to a world in which platforms, audiences and writers continuously negotiate which version of the writer will appear.<\/p>\n<p>Seipp did not live to see the mature outcome. The people who left her table did. In different ways, they became an experiment in what happens when the writer no longer has to wait for permission to speak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catherine Seipp (1957-2007) died in March 2007, just as the media world she had anticipated was becoming normal. She had spent the previous decade moving between magazines, newspapers, online columns and her own blog while gathering around her a Los &hellip; <a href=\"https:\/\/lukeford.net\/blog\/?p=200558\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29574,42,99,121,20,222,160],"tags":[],"class_list":["post-200558","post","type-post","status-publish","format-standard","hentry","category-amy-alkon-2","category-cathyseipp","category-heather-macdonald","category-hugh-hewitt","category-journalism","category-matt-welch","category-mickey-kaus"],"_links":{"self":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/200558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200558"}],"version-history":[{"count":11,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/200558\/revisions"}],"predecessor-version":[{"id":200579,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/200558\/revisions\/200579"}],"wp:attachment":[{"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukeford.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}