Appeasement Is No Way To Win Wars Or Women

From Chateau Heartiste: Maxim #54: A woman’s happiness is inversely proportional to efforts to accommodate her demands.

Corollary to Maxim #54: The more a woman’s demands are catered, the more irrational will her future demands become.

Appeasement is relationship death. Appeasement is the damping oscillation that brings a woman’s tingle to rest. There is hardly a self-defeating behavior a man can exhibit more hazardous to his love life than appeasement of his woman’s fickle and endlessly reconsidered stipulations. Once you go down the road of appeasement, the cliff side is an inevitability.

Given this reality of female nature, the riddle is why so many men resort to appeasement when the heat is on?

Part of the reason for the reflexive beta male embrace of the appeasement strategy is that it does work… occasionally, and only temporarily. Betas are so scared — picture a shivering, frightened little bunny as symbol of their state of minds — to provoke their women’s ire that appeasement becomes not only the emotionally satisfying recourse, but also the logically rationalized one based on retrieved pleasant memories of those few times it worked when nothing else works for them.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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