April 22, 2008

Earth Day

When did Earth Day become another marketing ploy by companies with, at best, spotty environmental records? Retailers promote their "green" policies, encouraging consumers to shop, shop, shop. And yet, we never truly celebrate those brands that actually better the environment and have policies that better the workplace. Take, for instance, Spruce Industries (www.spruceindustries.com), a business that realizes that how you clean a building is at the core of maintaining a safe and environmentally friendly atmosphere. Translation: no harsh chemicals, no toxic fumes, no questionable substances — just green cleaning supplies that get the job done! Most impressive is Spruce’s modesty; the company does not seek to exploit its achievements or bask in the glory of self-congratulation. Instead, Spruce makes a real a difference in how we approach vital issues of workplace safety and sound environmentalism. I salute their efforts.

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Comments on Earth Day »

April 22, 2008

Post-Ironic @ 9:04 pm

I love earth day marketing ploys! Especially Ben and Jerry’s Free Cone Day.

From noon to 8 pm on April 29, participating Ben & Jerry’s stores will offer free ice cream cones to everyone. No purchase is necessary.

locations around LA County:

1 Ben & Jerry’s Century City
10250 Santa Monica Boulevard
Century City, CA 90067
2 Ben & Jerry’s Santa Monica
2441 Main Street
Santa Monica, CA 90405

3 Ben & Jerry’s Howard Hughes
Promenade @ Howard Hughes Center
Los Angeles, CA 90045

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