LAT: Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope

If you want to get massive traffic from Facebook and Google, you have to produce the content that these companies want.

If you want to be prosperous, you have to excel at meeting the needs of other people.

If you just want to do your own thing, and not take into consideration the consequences of your behavior on other people, you’ll likely be poor and miserable. If this is you, you’ll be unable to change your mindset through self-will. The thinking that produced your agony won’t get you into happiness. You probably got addicted to hiding and biting because of abuse you suffered in childhood. You are so hungry for affection and recognition, to trying to prove that you are worthy of love, that you won’t make sane choices. You’re lost unless you can find a way to rewire your reward center and to do this you’ll need help (such as a 12-Step program or a good therapist or coach).

Los Angeles Times: “But as more video creators rush to Facebook, Instagram, Snapchat and YouTube to share their content, the shift to video may prove less lucrative than publishers hope.”

As Twitter and Facebook and Google increasingly censor their platforms, I take the attitude that these are private companies and they can and should do what they want.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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